Marketing Management: Chapter 1_Role of Marketing

Lecture note master: ch 1-3

Topics

WS#1 Metro Daily (Marketing Challenge)

WS#2 & #3 Role of marketing SQ 1&2

ch 1_1.18-1.20 answers

 

Market leader vs Market challenger

SWOT analysis

Revision Note#1

Powerpoints

ch1_master_powerpoint

Mindmap Video

Ch1_video_mindmap

 

MindMap

 

Backgrounds

By nature, the background color on any div will only show for the length of the content. This means if you're using a background color or border to create the look of a side column, it won't extend all the way to the footer but will stop when the content ends. If the .content div will always contain more content, you can place a border on the .content div to divide it from the column.