Marketing Management: Chapter 2_Marketing Research
What is Marketing Research?
Why did these products fail?
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Sony Walkman |
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Song saw the needs for such a walkman, (market segement for people love listening to music and would like to have a portable device) but research indicated that customers thought otherwise. Song failed to go after such a segment! |
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later on, it was a big success with the introduction of iPods.. |
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Song lost its market share to Apple. This walkman segment was taken by Apple then. |
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| Marketing Failure #1 market leader and market challenger |