Marketing Management: Chapter 3_Consumer Behaviour
Buying decision process
The marketing Challenge: Becky's Kitchen
Buying process Worksheet 1 and 2
Consumer Behaviour
1. How consumers decide to spend their 'Time, effort and money'
2. Consumer decision making process
3. Business buyer decision making process
4. Factors affecting consumer decision: Socio-cultural vs psychological
6. Differences between Business and Consumer markets
Comparision between Business and consumer buying decision process